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🚚 Free Delivery on Orders Over €100
✨ New Arrivals Every Week
🎁 Exclusive Rewards Program
🌟 1000+ Premium Brands
🚚 Free Delivery on Orders Over €100
✨ New Arrivals Every Week
🎁 Exclusive Rewards Program
🌟 1000+ Premium Brands
🚚 Free Delivery on Orders Over €100
✨ New Arrivals Every Week
🎁 Exclusive Rewards Program
🌟 1000+ Premium Brands
🚚 Free Delivery on Orders Over €100
✨ New Arrivals Every Week
🎁 Exclusive Rewards Program
🌟 1000+ Premium Brands
🚚 Free Delivery on Orders Over €100
✨ New Arrivals Every Week
🎁 Exclusive Rewards Program
🌟 1000+ Premium Brands
🚚 Free Delivery on Orders Over €100
✨ New Arrivals Every Week
🎁 Exclusive Rewards Program
🌟 1000+ Premium Brands
🚚 Free Delivery on Orders Over €100
✨ New Arrivals Every Week
🎁 Exclusive Rewards Program
🌟 1000+ Premium Brands
🚚 Free Delivery on Orders Over €100
✨ New Arrivals Every Week
🎁 Exclusive Rewards Program
🌟 1000+ Premium Brands


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Free standard shipping on orders over €30
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
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Description
Dark & Lovely Fade Resist Hair Color – Vivacious Red 394
Stand out and shine with Dark & Lovely Fade Resist — the long-lasting, radiant hair color trusted for textured hair. Now enhanced with our NEW Moisture Mask, this advanced formula provides deep hydration and nourishment while locking in vibrant color for up to 8 weeks. Enriched with Shea Butter, Sunflower Oil, and Vitamin E, the naturally derived Moisture Mask increases hair moisture by 40% after coloring, leaving it smooth, soft, and tangle-free.
Explore three bold new statement shades that pop beautifully on dark, textured hair: Reality Red, Poppin Pink, and Virtual Violet. Fade Resist delivers rich, vibrant, vegan color that protects and enhances your hair’s natural beauty.
Rich, permanent hair color designed for textured and curly hair
Vibrant, long-lasting color that stays up to 8 weeks with brilliant shine
Ideal for 4C hair and suitable for all curl and coil patterns
Oxidative formula providing up to 2.5 levels of lift
After Color Care with 97% naturally derived Moisture Mask containing Shea Butter, Sunflower Oil & Vitamin E
Moisture levels increase by 40% after coloring
No-drip jelly formula ensures easy, mess-free application
#1 hair color for African American women, featuring the largest shade range for all skin tones
99% biodegradable, paraben-free, silicone-free, and vegan
Up to 100% gray coverage
Full Head Application:
Put on gloves and perform a strand test.
Mix the developer and color.
Apply to sectioned, dry hair.
Leave on for 30 minutes (natural hair) or 20 minutes (relaxed hair).
Rinse thoroughly and condition with the Moisture Mask.
Root Retouch Application:
Apply the mixture to regrowth using the bottle tip.
Leave on for 20 minutes (natural hair) or 15 minutes (relaxed hair).
Spread remaining mixture through lengths and ends to refresh color (10 minutes for natural hair, 5 minutes for relaxed hair).
Rinse thoroughly and condition with the Moisture Mask.
Tips:
Apply to gray areas first for resistant grays.
Wipe off any color from skin immediately.
Do not store leftover mixture — discard after use.
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