Dark & Lovely Fade Resist Hair Color - 371 Jet Black

Description

Dark & Lovely Fade Resist Hair Color – Jet Black 371

Make a bold statement with Dark & Lovely Fade Resist – Jet Black 371, the long-lasting, vibrant hair color specially formulated for textured and curly hair. Enhanced with our NEW Moisture Mask, this formula deeply hydrates, nourishes, and protects hair while coloring. Infused with Shea Butter, Sunflower Oil, and Vitamin E, the Moisture Mask increases hair moisture by 40% after coloring, leaving hair soft, smooth, and easy to detangle.

Jet Black delivers a deep, glossy black shade that lasts up to 8 weeks, perfect for anyone seeking vegan, nourishing hair color that protects while adding rich color.

Key Benefits:

• Rich, permanent hair color made for textured and curly hair

• Intense, long-lasting color for up to 8 weeks with brilliant shine

• Ideal for 4C hair and suitable for all curl and coil types

• Oxidative formula providing up to 2.5 levels of lift

• After Color Care with 97% naturally derived Moisture Mask enriched with Shea Butter, Sunflower Oil & Vitamin E

• Moisture levels increase by 40% after coloring

• No-drip jelly formula for easy application

• #1 hair color for African American women, offering the widest shade range for all skin tones

• 99% biodegradable, paraben-free, silicone-free, and vegan

• Up to 100% gray coverage

How to Use:

Full Head Application:

1. Put on gloves and perform a strand test.

2. Mix the developer and color.

3. Apply to sectioned, dry hair.

4. Leave on for 30 minutes (natural hair) or 20 minutes (relaxed hair).

5. Rinse thoroughly and condition with the Moisture Mask.

Root Retouch Application:

1. Apply the mixture to regrowth using the bottle tip.

2. Leave on for 20 minutes (natural hair) or 15 minutes (relaxed hair).

3. Spread remaining mixture through lengths and ends to refresh color (10 minutes for natural hair, 5 minutes for relaxed hair).

4. Rinse thoroughly and condition with the Moisture Mask.

Tips:

• Apply to gray areas first for resistant grays.

• Wipe off any color from skin immediately.

• Do not store leftover mixture — discard after use.