Dark & Lovely Fade Resist Hair Color - 391 Brown Cinnamon

Description

Dark & Lovely Fade Resist Rich Conditioning Hair Color – Brown Cinnamon 391 – Permanent Vegan Hair Dye with Moisture Mask

Turn heads with Dark & Lovely Fade Resist Brown Cinnamon 391, the hair color you can count on for rich, long-lasting vibrance. Designed especially for textured and curly hair, this vegan cinnamon brown shade delivers up to 2.5 levels of lift and brilliant shine that lasts up to 8 weeks.

Now featuring the NEW Moisture Mask, enriched with Shea Butter, Sunflower Oil, and Vitamin E, this innovative formula increases moisture by 40% after coloring — helping to nourish, detangle, and smooth while locking in color and preventing dryness.

Key Benefits

• Permanent, radiant cinnamon brown shade for dark or textured hair

• Designed to pop on dark hair with up to 2.5 levels of lift

• Up to 100% gray coverage

• Enriched with 97% naturally derived Moisture Mask

• Moisturises hair 40% more after dyeing

• Vegan, paraben-free, silicone-free, and 99% biodegradable

• Perfect for natural, curly, coily, or 4C hair types

• No-drip jelly formula for easy, mess-free application

How to Use

Full Head Application:

1. Put on gloves.

2. Mix the color and developer.

3. Apply evenly to sectioned, dry hair.

4. Leave on for 30 minutes (natural hair) or 20 minutes (relaxed hair).

5. Rinse thoroughly.

6. Condition with the Moisture Mask.

Root Retouch Application (6–8 weeks after coloring):

1. Apply color mixture to regrowth.

2. Leave for 20 minutes (natural hair) or 15 minutes (relaxed hair).

3. Spread remaining mixture to mid-lengths and ends for the last 10 minutes.

4. Rinse thoroughly and apply Moisture Mask.

Stylist Tip:
Apply to resistant gray areas first. Use extra boxes for longer or thicker hair.

Get rich, vibrant cinnamon brown color that hydrates, protects, and shines for up to 8 weeks.