New Arrivals

Description African Pride Shea Butter Miracle Curl Activator Moisturizing Jelly – Hydrating Curl Activator for Definition & ElongationAfrican Pride Shea Butter Miracle Curl Activator Moisturizing Jelly is a deeply moisturizing, non-sticky jelly designed to activate, define and elongate curls and coils. Formulated with the...

Description African Pride Shea Butter Miracle Bouncy Curls Pudding – Moisturizing Curl Pudding for Body, Bounce & DefinitionAfrican Pride Shea Butter Miracle Bouncy Curls Pudding is a rich, moisture-intense styling pudding that hydrates, softens and defines curls, coils and waves. Formulated with Shea Butter...

Description African Pride Shea Butter Miracle Texture Softening Elongating System gives amazing manageability, styling versatility, and softness to naturally curly, kinky-coils and mixed textures. This texture softening system is perfect for lengthening curls and stretching kinky-coils without compromising natural texture. Relaxer Transitioners can also...

Description African Pride Feel It Formula Strengthening Shampoo – Strengthening Deep-Cleansing ShampooAfrican Pride Feel It Formula Strengthening Shampoo is a refreshing, strengthening shampoo infused with peppermint, rosemary, and sage oil. This revitalizing formula deeply cleanses the scalp and hair, removes buildup, and strengthens each...

Description African Pride Feel It Formula Strengthening Set – Complete Hair Strengthening SystemThe African Pride Feel It Formula Strengthening Set is a complete hair care system designed to strengthen, hydrate, and protect hair from root to tip. The set includes Strengthening Shampoo, Oil, Balm, and Mask, infused...

Description African Pride Feel It Formula Strengthening Pre-Wash Detangler – Pre-Treatment for Easy DetanglingAfrican Pride Feel It Formula Strengthening Pre-Wash Detangler is a refreshing blend of peppermint, rosemary, and sage designed to prepare hair for shampooing. This powerful formula provides optimal slip to gently remove tangles...

Description African Pride Feel It Formula Strengthening Oil – Strengthening Growth & Scalp Care OilAfrican Pride Feel It Formula Strengthening Oil is a stimulating, nourishing oil enriched with peppermint, rosemary, and sage oil. This invigorating formula soothes the scalp, helps repair breakage, and promotes...

Description African Pride Feel It Formula Strengthening Mask – Intensive Strengthening & Hydrating Hair TreatmentAfrican Pride Feel It Formula Strengthening Mask is a rich, deeply restorative treatment infused with peppermint, rosemary, and sage oil, combined with proteins to fortify the hair. This intensive mask...

Description African Pride Feel It Formula Strengthening Leave-In Conditioner – Strengthening Leave-In for Healthy HairAfrican Pride Feel It Formula Strengthening Leave-In Conditioner is a lightweight, non-greasy leave-in that strengthens hair, hydrates, and stimulates the scalp. Infused with peppermint, rosemary, and sage, it helps reduce breakage,...

Description African Pride Feel It Formula Strengthening Conditioner – Strengthening & Refreshing ConditionerAfrican Pride Feel It Formula Strengthening Conditioner is a nourishing, strengthening conditioner infused with peppermint, rosemary, and sage oil. This stimulating formula helps fortify each strand, deeply hydrates, and supports a healthier...