

🚚 Free Delivery on Orders Over €100
✨ New Arrivals Every Week
🎁 Exclusive Rewards Program
🌟 1000+ Premium Brands
🚚 Free Delivery on Orders Over €100
✨ New Arrivals Every Week
🎁 Exclusive Rewards Program
🌟 1000+ Premium Brands
🚚 Free Delivery on Orders Over €100
✨ New Arrivals Every Week
🎁 Exclusive Rewards Program
🌟 1000+ Premium Brands
🚚 Free Delivery on Orders Over €100
✨ New Arrivals Every Week
🎁 Exclusive Rewards Program
🌟 1000+ Premium Brands
🚚 Free Delivery on Orders Over €100
✨ New Arrivals Every Week
🎁 Exclusive Rewards Program
🌟 1000+ Premium Brands
🚚 Free Delivery on Orders Over €100
✨ New Arrivals Every Week
🎁 Exclusive Rewards Program
🌟 1000+ Premium Brands
🚚 Free Delivery on Orders Over €100
✨ New Arrivals Every Week
🎁 Exclusive Rewards Program
🌟 1000+ Premium Brands
🚚 Free Delivery on Orders Over €100
✨ New Arrivals Every Week
🎁 Exclusive Rewards Program
🌟 1000+ Premium Brands
🚚 Free Delivery on Orders Over €100
✨ New Arrivals Every Week
🎁 Exclusive Rewards Program
🌟 1000+ Premium Brands


Couldn't load pickup availability
Free standard shipping on orders over €30
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Description
Dark & Lovely Fade Resist Hair Color – Virtual Violet 421
Make a bold statement with Dark & Lovely Fade Resist – Virtual Violet 421, the permanent hair color specially designed for dark, textured and curly hair. This intense violet shade delivers vibrant, eye-catching color that stands out beautifully on dark hair while providing radiant shine for up to 8 weeks.
The updated Fade Resist formula now includes the ultra-nourishing Moisture Mask that deeply hydrates hair during and after coloring. Enriched with Shea Butter, Sunflower Oil, Argan Oil and Vitamin E, this conditioning treatment helps increase hair moisture by 40% after coloring. Hair feels softer, smoother and easier to manage while the rich color stays locked in.
Virtual Violet 421 is perfect for anyone who wants expressive, vibrant color without compromising hair health. The no-drip jelly formula allows for easy, mess-free application and professional-looking results at home.
Key Benefits:
Permanent violet hair color designed for textured and Afro hair
Bold purple shade that pops beautifully on dark hair
Long-lasting color for up to 8 weeks
Adds brilliant shine and softness
Perfect for 4C hair and all curls, coils and textured hair types
Oxidative formula with up to 2.5 levels of lift
Enriched with Shea Butter, Sunflower Oil, Argan Oil and Vitamin E
Includes 97% naturally derived Moisture Mask treatment
Increases hair moisture by 40%
Helps nourish, detangle and smooth hair
No-drip jelly texture for easy application
Vegan, paraben-free and silicone-free formula
Up to 100% gray coverage
99% biodegradable formula
How to Use:
Full Head Application:
Wear gloves and perform a strand test before use
Mix the developer with the color cream
Apply the mixture evenly to dry, sectioned hair
Leave on for 30 minutes for natural hair or 20 minutes for relaxed hair
Rinse thoroughly
Apply the included Moisture Mask conditioner
Root Retouch Application:
Use the applicator tip to section hair and apply color to the roots
Ensure all roots are fully saturated
Leave on for 20 minutes for natural hair or 15 minutes for relaxed hair
Spread the remaining color mixture through the mid-lengths and ends to refresh the color
Leave for an additional 10 minutes for natural hair or 5 minutes for relaxed hair
Rinse thoroughly and apply the Moisture Mask conditioner
Tips:
For resistant gray hair, apply color to gray areas first
Wipe away any color stains from the skin immediately with a towel
Do not store unused color mixture
Thanks for subscribing!
This email has been registered!