New Arrivals

Description Not Your Mother’s Beach Babe Texturizing Sea Salt Spray 236ml – Texture, Volume & UV ProtectionThe beach looks good on you! With Not Your Mother’s Beach Babe Texturizing Sea Salt Spray, you can create tousled, textured waves full of separation, body, and a matte...

Description Not Your Mother’s Blonde Moment Dry Shampoo 198g Refresh your blonde hair instantly with Not Your Mother’s Blonde Moment Dry Shampoo. This dry shampoo absorbs excess oil from your scalp and hair without water, giving you a quick and effortless refresh. Formulated with mineral pigments, it blends seamlessly with...

Description Not Your Mother’s Beach Babe Texturizing Hair Cream 120ml – Matte Finish & Tousled WavesGet that effortless beach look with Not Your Mother’s Beach Babe Texturizing Hair Cream. This lightweight styling cream delivers tousled, piece-y texture with a flexible matte finish hold—just like your...

Description Not Your Mother’s Beach Babe Texturizing Dry Shampoo 198g – Instant Refresh with Coconut ScentHit refresh with Not Your Mother’s Beach Babe Texturizing Dry Shampoo. This aluminum-free dry shampoo instantly absorbs excess oil, leaving your hair soft, clean, and full of texture—like you just...

Description Not Your Mother’s Beach Babe Surf Paste 98g – Texturizing Styling PasteAchieve effortless, beach-inspired hair with Not Your Mother’s Beach Babe Surf Paste. This lightweight paste adds texture, body, and definition to your hair without weighing it down. Perfect for loose waves, messy twists, or casual...

Description Not Your Mother’s Beach Babe Soft Waves Sea Salt Spray 236ml – Tousled Waves Made EasyWe’re bringing the beach to you, babe! With Not Your Mother’s Beach Babe Soft Waves Sea Salt Spray, you can achieve those signature tousled waves without the sun, sand,...

Description Not Your Mother’s Beach Babe Scalp & Hair Mist SPF 30 – 60mlProtect your scalp and hair with Not Your Mother’s Beach Babe Scalp & Hair Mist SPF 30. This lightweight UV protection mist shields against broad spectrum UVA & UVB rays, without leaving behind...

Description Not Your Mother’s Beach Babe Protective Hair Balm 140ml – Protective Hair TreatmentKeep your strands safe from sun, pool, and salt water damage with Not Your Mother’s Beach Babe Protective Hair Balm. Infused with sunflower seed extract, this lightweight balm conditions and hydrates to protect...

Description Not Your Mother’s Beach Babe Butter Masque 283g – Deep Conditioning Hair MaskBring your strands back to life with Not Your Mother’s Beach Babe Butter Masque. Infused with pearl protein and mango butter, this ultra-rich formula delivers intense moisture, seals split ends, detangles, and softens...

Description Not Your Mother’s Aquatic Mint & Coastal Sea Holly Scalp Refresh Shampoo – 450ml Give your scalp the care it deserves with Not Your Mother’s Naturals Scalp Refresh Shampoo. Infused with aquatic mintand coastal sea holly, this invigorating formula gently cleanses away daily environmental pollutants...